The Ramco Cements Limited has achieved significant creative recognition as its Hard Worker campaign secured six honours at the prestigious 2026 Kyoorius Creative Awards. The highlight of this achievement was winning the coveted Grey Elephant Grand Prix for the Eco Plaster film. The awards, presented on 23rd May 2026, celebrate excellence in Indian advertising and underscore the brand’s commitment to authentic storytelling that resonates with hardworking people.
Recognizing Creative Excellence
The Hard Worker campaign has been formally recognized for its exceptional creative impact. Announced at the Kyoorius Creative Awards Night 2026 held at the Jio World Convention Centre, Mumbai, the campaign competed against top-tier national brands. The campaign was built on the fundamental insight that progress and strength are driven by everyday hard work, a narrative that the company successfully translated into emotional and culturally relevant content.
Breakdown of Award Wins
The Eco Plaster commercial was the most successful element of the integrated campaign, contributing to the majority of the wins. The full list of accolades includes:
- Grey Elephant (Grand Prix): Eco Plaster
- Blue Elephant – Best Film: Eco Plaster
- Blue Elephant – Best Direction: Eco Plaster
- Blue Elephant – Best Music: Eco Plaster
- Baby Elephant – Best Direction: Tortoise & Hare
- Baby Elephant – Best Use of Humour: Eco Plaster
Strategic Vision and Impact
The leadership team at The Ramco Cements Limited noted that the awards serve as a significant validation of their communication strategy. A V Dharmakrishnan, CEO, stated that the campaign acts as a tribute to the backbone of the industry—the hardworking people of the nation. Balaji K Moorthy, Executive Director (Marketing), added that the campaign’s success stems from its ability to merge meaningful insights with creative boundaries across digital, television, and on-ground activations.
Source: BSE
