CarTrade Tech announced that OLX India, its wholly-owned subsidiary, has launched ‘Elite Buyer for Businesses’. This program expansion aims to enhance the procurement experience for dealers, resellers, and businesses sourcing inventory. With over 5,000 new buyers joining daily, the initiative offers AI-led tools and data intelligence to streamline the identification, evaluation, and acquisition of vehicles, electronics, and other assets.
OLX India Launches ‘Elite Buyer for Businesses’
CarTrade Tech Limited announced today the expansion of its successful Elite Buyer program through its subsidiary, OLX India. The new initiative, ‘Elite Buyer for Businesses’, is specifically designed to cater to dealers, resellers, and businesses that source inventory via the OLX India platform. This move signifies an enhancement of OLX India’s offerings to professional buyers.
Program Growth and New Capabilities
The Elite Buyer program has demonstrated rapid growth, with over 100,000 buyers recorded by July 2026 and now achieving a daily addition of more than 5,000 new buyers. The ‘Elite Buyer for Businesses’ component aims to move beyond just helping businesses find inventory, focusing instead on enabling them to procure more effectively. It integrates advanced tools, data, and intelligence to assist professional buyers in identifying opportunities, evaluating them, and making faster, more informed procurement decisions.
Key Features and Market Reach
This enhanced offering includes capabilities such as VAYA Match making, Price Intelligence, and Condition Check, powered by AI. These tools are designed to improve various stages of the procurement journey. The program will cover a broad spectrum of categories, including cars, bikes, real estate, electronics, mobiles, and jobs. The objective is to make OLX India a more indispensable platform for businesses that engage in frequent procurement.
Leadership Perspective
Varun Sanghi, Chairman of OLX India, expressed optimism about the initiative, stating, “A year ago, Elite Buyer was a bet. Today, it is becoming a meaningful business, and we believe this is only the beginning.” He further elaborated on the ambition to make the discovery, evaluation, and procurement journey significantly smarter and more efficient for all types of business buyers, from car dealers to recruiters.
About CarTrade Tech Limited
CarTrade Tech Limited operates as one of the world’s largest digital automotive ecosystems and India’s leading online marketplace company. Through its various platforms, including CarWale, BikeWale, Shriram Automall, and OLX India, the company serves over 80 million monthly unique users. Its consumer marketplaces account for more than 63% of India’s online used car listings, with remarketing platforms facilitating over 1.5 million vehicle auctions annually.
Source: BSE
