VIP Industries has launched its ‘Travel VIP’ campaign, introducing three new distinct luggage collections: VIP Classic, VIP Flex, and VIP Pod. Designed for the modern Indian traveller, these collections emphasize design-led functionality and everyday ease. The campaign aims to reposition the brand by focusing on the travel experience itself, launching with cinematic product films and a digital influencer program. The new range starts at INR 6,950.
‘Travel VIP’ Campaign Unveiled
VIP Industries, Asia’s largest luggage manufacturer, has launched its latest ‘Travel VIP’ campaign, marking a significant evolution for the brand. The campaign introduces three new, distinct luggage collections engineered to meet the evolving demands of today’s Indian traveller: VIP Classic, VIP Flex, and VIP Pod. This initiative represents a new chapter for the iconic brand, focusing on sharp, design-forward, and real-life solutions.
New Luggage Collections
The ‘Travel VIP’ campaign is anchored by a series of cinematic product films, with one dedicated to each collection. These films are designed to showcase the luggage’s features in a vivid and engaging manner, highlighting bold colour palettes, fluid movement, refined styling, and aspirational travel settings. The new range is positioned as design-led, purposeful, and distinctly contemporary.
VIP Classic: Built for Timeless Travel
This collection combines cleaner lines, a refined finish, and a sophisticated palette of ivory, chocolate brown, and grey. It also features an expander for additional packing space when needed.
VIP Flex: Built for Flexible Travel
Engineered around the Flexi Flap™, this collection features a front-access panel for quick access to gadgets and essentials without fully opening the bag. Its 90:10 deep, book-opening construction offers greater volumetric capacity and allows the bag to open flat in compact spaces.
VIP Pod: Built for Everyday Travel
Designed for practical travel needs, VIP Pod includes a built-in cup holder, an integrated mobile holder, and a suspension wheel system for smooth movement across various surfaces.
Campaign Strategy and Availability
The ‘Travel VIP’ campaign is supported by high-frequency airtime across regional television and Connected TV, along with out-of-home activations in key cities. A concurrent influencer programme featuring travel-focused content creators will generate authentic, product-centred content. The new collections are available across leading retail stores and online, with prices starting at INR 6,950.
Leadership Commentary
Atul Jain, Managing Director of VIP Industries Ltd., stated, “VIP 2.0 is here. Travel today is more dynamic than ever, and the expectations that come with it are equally evolved. With VIP Classic, VIP Flex, and VIP Pod, we have set out to bring together contemporary design, purposeful functionality, and the kind of everyday ease that today’s Indian traveller rightly demands. Travel VIP is not just a campaign, it reflects the direction in which we see this category moving, and the role we intend VIP to play in shaping it.”
Mayuresh Dubhashi, Head of Creative at McCann India, added, “Travel VIP marks a significant evolution for the brand. We wanted to move beyond showcasing features in isolation and instead tell a story about what those features enable. In a tightly crafted format, each film demonstrates how a bag can elevate an ordinary travel moment into a VIP experience. The premiumisation of the brand is reflected across every creative decision… We’ve shifted the conversation away from where people travel and towards the how of travel. Because ultimately, the difference isn’t just being well-travelled, it’s travelling well. That’s what Travel VIP stands for.”
Source: BSE
