Route Mobile’s subsidiary, Masiv, has appointed Marko Erkic as its new Chief Executive Officer, effective September 1, 2026. Erkic brings extensive experience in digital communications and technology leadership across Latin America. This appointment is expected to accelerate Masiv’s CPaaS growth and enhance its omnichannel offerings in the LATAM region, aligning with Proximus Global’s broader strategy.
Strategic Leadership Appointment at Masiv
Route Mobile Limited, a prominent cloud communications platform service provider, announced today the appointment of Marko Erkic as the new Chief Executive Officer of its subsidiary, Masivian S.A.S. (operating as ‘Masiv’). The appointment is effective from September 1, 2026. Masiv is a key player in the CPaaS market in Latin America, with a strong presence in Colombia and Peru.
Experienced Leadership for Growth
Marko Erkic brings a wealth of experience in the digital communications, telecommunications, and technology sectors, with a proven track record of driving growth across Latin America. His background includes senior leadership roles in operations and commercial strategy at companies such as Fora Solutions, Minka, and Infobip. Route Mobile believes Erkic’s expertise will be instrumental in accelerating Masiv’s CPaaS growth and strengthening its omnichannel solutions across the LATAM region.
Enhancing CPaaS Offerings
In a statement, Marko Erkic expressed his honor in joining Masiv at a transformative period, emphasizing the opportunity to leverage Masiv’s capabilities with the scale of Proximus Global to redefine enterprise-consumer engagement. He looks forward to building upon the CPaaS momentum and delivering advanced communication solutions.
Tushar Agnihotri, CEO of Route Mobile, commented on the appointment, stating that Masiv will play a pivotal role in Proximus Global’s mission to connect, protect, and engage customers worldwide. Erkic’s leadership is expected to drive Route Mobile’s strategy and growth in the LATAM market, solidifying its position as a global CPaaS leader.
About Masiv and Route Mobile
Masiv is a cloud communications platform service provider offering multichannel notification services, including SMS, OTT business messaging, email, and voice. It orchestrates and automates A2P messaging and multichannel conversations for marketing and operations.
Route Mobile Limited, established in 2004, is a global cloud communications platform service provider. It caters to enterprises, OTT players, and mobile network operators with solutions in messaging, voice, email, and more. Route Mobile is now part of the Proximus Group, a provider of digital services and communication solutions.
Source: BSE
