Route Mobile has launched a new omnichannel messaging application on the Salesforce AgentExchange. This Salesforce-native app enables brands to send WhatsApp and SMS messages directly from within Salesforce, keeping all customer data within the CRM environment. The solution aims to simplify customer engagement by integrating carrier-grade messaging into the widely used CRM platform, offering real-time, personalized communication.
Route Mobile Launches Salesforce-Native Messaging App
Route Mobile Limited, a global leader in Communications Platform as a Service (CPaaS), has announced the launch of a new omnichannel messaging application on the Salesforce AgentExchange. This innovative solution is designed to allow enterprises to send messages, including WhatsApp and SMS, directly from within their Salesforce environment. A key feature is that all customer data remains within the customer’s own Salesforce instance, addressing critical data security and privacy needs.
Enhanced Customer Engagement via Salesforce Integration
The new app, delivered via Route Mobile APIs, enables Salesforce users to seamlessly send global SMS and WhatsApp messages without requiring custom development or external infrastructure. This integration aims to help businesses digitally transform customer experiences by embedding communications directly into the CRM tools their teams already utilize. By bringing global messaging expertise into the Salesforce platform, Route Mobile seeks to make omnichannel engagement more accessible, secure, and scalable for brands worldwide.
Key Features and Benefits
Built natively on the Salesforce platform, the application offers fast deployment and zero-code configuration. It supports conversational one-to-one texting, bulk messaging from Salesforce Reports and Campaigns, and automated messaging triggered by Flows and Process Builder. The app also provides built-in delivery and engagement analytics, enabling communication across 190+ countries via Route Mobile’s direct carrier network. Tushar Agnihotri, CEO of Route Mobile, highlighted that enterprises are looking to move faster and personalize interactions, and this app directly addresses that need. George Kakhadze, VP CPaaS Product and Portfolio at Proximus Global, added that the app removes technology barriers, allowing organizations to build messaging directly into workflows and ensure customers receive timely, relevant communications on their preferred channels.
Platform Capabilities and Availability
The platform incorporates AI features such as intent-scoring, message personalization, and timing optimization to enhance customer experience at scale. Route Mobile, a part of Proximus Group, offers a comprehensive suite of solutions in messaging, voice, email, and identity verification. The new messaging app is now available on the Salesforce AgentExchange.
Source: BSE
