Firstsource Solutions has strategically invested in AppliedAI, an Al workflow automation platform, to advance next-generation enterprise automation. This move reinforces Firstsource’s UnBPO strategy, aiming to build technology-driven, compliant, and outcome-oriented operations. The integration of AppliedAI’s capabilities will help clients automate workflows, improve accuracy and speed, and unlock measurable outcomes across various industries, enhancing Firstsource’s service offerings.
Strategic Investment in AppliedAI
Firstsource Solutions Limited has announced a strategic investment in AppliedAI, an Al workflow automation platform. This partnership aims to power next-generation enterprise automation, enhancing Firstsource’s capabilities in delivering technology-first, compliant, and outcome-driven operations. The announcement was made on November 11, 2025.
Enhancing Enterprise Automation
The investment will enable Firstsource to integrate AppliedAI’s agentic automation and human-in-the-loop capabilities into its core operations. This integration aims to help clients automate mission-critical workflows, improve accuracy and speed, and unlock measurable business outcomes across various sectors, including healthcare, financial services, insurance, and government.
UnBPO Strategy and Future Outlook
This move reinforces Firstsource’s UnBPO strategy, focusing on moving beyond traditional outsourcing to build more technologically advanced and compliant operations. By embedding AppliedAI’s capabilities, Firstsource aims to provide clients with access to a richer network of domain experts and scalable Al solutions, facilitating a confident transition to intelligent automation. The partnership brings together technology and human insight to redefine how enterprises operate, focusing on speed, smart solutions, and trust.
Source: BSE
