Apeejay Surrendra Park Hotels Limited has announced the opening of the first standalone café for its iconic bakery and confectionery brand, Flurys, in Gurugram’s Galleria Market. This expansion into North India marks a significant step for the nearly century-old brand, with more tea rooms and cafés planned across Delhi and other North Indian cities. The new café offers Flurys’ signature classics and new creations, aiming to provide a warm and welcoming neighbourhood destination.
Flurys Launches First Standalone Café in North India
Apeejay Surrendra Park Hotels Limited is expanding the presence of its renowned bakery and confectionery brand, Flurys, into North India with the inauguration of its first standalone café in Gurugram. Located at Galleria Market, this launch is a key milestone for the brand’s regional growth. Further expansion is planned with additional Tea Rooms and cafés slated for opening across Delhi and other parts of North India.
A Taste of Tradition and Evolution
Founded in 1927 on Kolkata’s Park Street, Flurys has been a beloved institution for generations, known for its Swiss-inspired patisserie, elegant tea rooms, and café culture. As the brand approaches its centenary in 2027, it continues to offer classic recipes like the Rum Ball, Chicken Patty, and Chocolate Boat, alongside French classics and new creations such as the Nolen Gur Crème Brûlée in a Bhanr. The beverage menu includes signature coffees, teas, and cold brews.
Designed for the Community
The new 16-seater café is designed as a 24-hour neighbourhood spot, featuring a warm and welcoming ambiance, accented with archival photographs celebrating Flurys’ Park Street heritage. It aims to be a destination for morning coffee, lunch, dessert, or late-night bites.
Strategic Expansion Plans
Ms. Priya Paul, Chairperson of Apeejay Surrendra Park Hotels, emphasized the brand’s commitment to preserving its character and authenticity as it expands. Mr. Vijay Dewan, Managing Director, highlighted North India as a target market and Gurugram as a significant step in their expansion plans, reaffirming the focus on heritage and hospitality. Mr. Rohit Kakra, COO of Flurys, expressed excitement about introducing the Flurys experience to Gurugram and becoming a neighbourhood destination.
About Flurys and Apeejay Surrendra Park Hotels
Flurys, with its legacy rooted in Swiss heritage and craftsmanship, operates over 110 Tea Rooms, cafés, and kiosks across India, including Kolkata, Mumbai, Hyderabad, Indore, and Gurugram. Apeejay Surrendra Park Hotels Limited (ASPHL) is a leading hospitality player with a portfolio of 42 hotels across five brands. Beyond hospitality, ASPHL has a presence in food and beverage and entertainment, with Flurys being a significant retail brand in its F&B sector.
Source: BSE
