Zee Entertainment Enterprises has appointed Ashish Mishra as its new Chief Marketing Officer, effective August 17, 2026. Mishra brings over two decades of experience in brand strategy, consumer marketing, and digital transformation, previously serving as CMO at ACKO and holding leadership roles at HSBC. This appointment aims to strengthen Zee’s marketing capabilities and deepen consumer engagement.
Key Leadership Appointment
Zee Entertainment Enterprises Ltd. (ʻZ’) has announced the appointment of Ashish Mishra as its new Chief Marketing Officer. This strategic appointment is effective from August 17, 2026, and is intended to enhance the company’s marketing capabilities and foster a future-ready organization.
Extensive Experience in Marketing
Ashish Mishra joins Zee with over two decades of experience in brand strategy, consumer marketing, business growth, digital transformation, and go-to-market leadership. Prior to this role, he served as the Chief Marketing Officer at ACKO, where he was instrumental in leading the company’s marketing function, brand building, customer acquisition, and growth strategies. During his tenure at ACKO, the marketing initiatives received significant industry recognition, including accolades at the Cannes Lions and Effies.
Before his role at ACKO, Mishra spent nearly 14 years with HSBC, holding various leadership positions across India, Dubai, and London. In these roles, including Product Marketing Head and Regional Marketing Lead, he managed marketing mandates across multiple international markets, encompassing brand, cards, retail banking, wealth, and customer growth initiatives.
Strategic Focus and Reporting Structure
In his new capacity as CMO, Ashish Mishra will be based out of the company’s headquarters in Mumbai and will report directly to Punit Goenka, Chief Executive Officer, ‘Z’. His responsibilities will include leading the marketing and brand agenda across the network, with a focus on strengthening consumer propositions and driving impactful marketing campaigns. He will also drive key strategic and special projects at the network level.
Zee Entertainment Enterprises Ltd. views this appointment as a crucial step in building deeper consumer connections and capitalizing on emerging opportunities within the evolving media and entertainment landscape. The company aims to leverage insights, creativity, and technology to create differentiated brand experiences and drive sustained value.
Following this appointment, Kartik Mahadev, who has made significant contributions to the company’s marketing function, will transition to a new role within the organization, with further details to be communicated shortly.
Source: BSE
