Vodafone Idea Limited has unveiled a refreshed brand identity, transitioning its visual from a particle to a dynamic 3D sphere. This signifies an optimistic future outlook and a commitment to innovation. The company also announced actor Shah Rukh Khan as the face for its upcoming campaign, ‘Vi badal raha hai… tayaar rahiye’, teasing a larger brand transformation. The new identity will be rolled out starting September 1.
Vi Unveils Dynamic New Brand Identity
Vodafone Idea Limited (Vi) today announced a significant evolution of its brand identity. The company has refreshed its visual representation, moving from its signature particle to a dynamic 3D sphere. This new form is described as rounder, fuller, and livelier, symbolizing Vi’s optimism and the possibilities it sees for the future. This strategic refresh aims to give the brand a greater sense of depth and movement, signifying an energized Vi.
Shah Rukh Khan Joins for New Campaign
Adding to the excitement, Vi has revealed that Bollywood superstar Shah Rukh Khan will be the face of its upcoming campaign. Titled ‘Vi badal raha hai… tayaar rahiye’, the campaign aims to pique interest in the larger brand transformation that is set to unfold in the coming weeks. Shah Rukh Khan’s involvement is seen as a symbol of the energy, ambition, and optimism Vi is bringing to its new phase.
CEO Comments on Strategic Evolution
Abhijit Kishore, CEO of Vi, stated that this is more than just a logo refresh. He described it as the first expression of the evolution the company is bringing to the Vi Brand. He emphasized Vi’s ambition and commitment to shaping the future of telecom, aiming to create an experience that makes life more rewarding and full of possibilities for its customers. Kishore added that over the coming weeks, this evolution will be brought to life through strategic launches, new campaigns, and a range of experiences designed to enhance customer engagement.
Future-Ready Brand Transformation
The refresh represents Vi’s natural evolution from a telecom provider to a partner focused on creating meaningful experiences, with connectivity as its core. The company aims to celebrate its heritage, innovative offerings, brand trust, and customer experience excellence. Vi is positioning itself as a future-ready brand, driven by rapid network expansion, innovation-led offerings, and an “Employee First, Customer Always, Experience is Everything” approach. This strategic move is supported by improving business performance and growing consumer engagement, reinforcing Vi’s position as a trusted telecom partner.
Rollout Plan
The new identity will be progressively rolled out across Vi’s consumer touchpoints, digital platforms, retail presence, and communications, beginning on September 1, 2026.
Source: BSE
