V2 Retail Limited has announced a significant long-term, exclusive retail partnership with Cupid Limited. This collaboration will feature dedicated retail space of 400 sq. ft. across V2 Retail’s network of over 425 stores, plus all future outlets. The initiative aims to strengthen V2 Retail’s offerings in personal care, wellness, and consumer products, with stock expected to be available by mid-December 2026.
Strategic Retail Expansion with Cupid Limited
V2 Retail Limited, a prominent value retail company in India, has entered into a strategic, long-term retail arrangement with Cupid Limited, a growing player in the personal care and wellness sector. This partnership is set to enhance V2 Retail’s product assortment and strengthen its market position.
Dedicated Retail Space and Product Integration
Under the terms of the agreement, Cupid Limited will be allocated 400 square feet of dedicated retail space within each of V2 Retail’s existing network of over 425 stores, as well as any future stores opened by the company. This strategic move is designed to bolster V2 Retail’s offerings in personal care, hygiene, wellness, and consumer products, providing customers with a wider selection.
Operational Rollout and Customer Impact
Supply operations are scheduled to commence shortly, with products anticipated to be available across V2 Retail’s entire store network by mid-December 2026. This partnership is expected to improve product accessibility for consumers, offer greater choice, and enhance the overall in-store shopping experience.
Management Commentary
Mr. Ram Chandra Agarwal, Chairman & Managing Director of V2 Retail, expressed enthusiasm for the collaboration, stating, “We are delighted to enter into this long-term strategic arrangement with Cupid Limited, a company that is rapidly establishing itself as a strong and trusted Indian brand in the personal care and wellness segment.” He further added that Cupid’s portfolio will significantly strengthen in-store offerings, providing superior quality products at compelling price points. V2 Retail sees substantial potential in this partnership, recognizing the growing importance of personal care, hygiene, and wellness for Indian consumers.
The company aims to build a strong, differentiated offering through this partnership, enhancing the shopping experience, driving customer engagement, and creating mutual value. As V2 Retail continues its expansion across India, it looks forward to growing this alliance and bringing Cupid’s products to a larger customer base.
Source: BSE
