United Breweries Limited has officially entered the packaged drinking water segment with the launch of Amstel Grande. Available from May 07, 2026, the product will initially be rolled out in Uttar Pradesh before a broader expansion across India. Offered in 200 ml and 500 ml formats, this move marks a strategic diversification for the company, leveraging its extensive distribution network and long-standing expertise in the beverage industry.
Strategic Portfolio Expansion
United Breweries Limited (UBL), a part of the HEINEKEN Company, has announced the introduction of Amstel Grande Packaged Drinking Water. This launch represents a significant addition to the company’s existing portfolio, which already features a wide range of internationally recognized beer brands and non-alcoholic beverages. By entering the packaged drinking water market, UBL aims to utilize its robust supply chain and deep channel partnerships to capture new growth opportunities in the domestic consumer space.
Rollout and Availability
The company has confirmed that the product will be available for consumers starting May 07, 2026. The initial market rollout is focused on Uttar Pradesh, with plans to systematically expand distribution to other states. To cater to diverse consumer needs, Amstel Grande will be produced to high safety and quality standards and sold in 200 ml and 500 ml formats, ensuring widespread accessibility through UBL’s established distribution network.
Leadership Perspective
Vikram Bahl, Chief Marketing Officer at United Breweries Limited, highlighted the importance of this development. He noted that the launch is a strategic step in diversifying the company’s offerings and leveraging its market presence to grow the Amstel Grande brand. The company remains committed to maintaining its high quality and safety standards as it introduces this new product to its diverse consumer base.
Source: BSE
