TVS Motor Company has announced the next phase of its growth in Brazil, marked by an increase in production capacity and an expanding retail footprint. The company plans to boost its annual production capacity from 110,000 units to 130,000 units by 2027. This expansion includes the opening of its first flagship store in São Paulo and new retail dealerships in partnership with Mottu, aiming to strengthen its long-term commitment to the Brazilian market.
TVS Motor Expands Brazil Operations and Reinforces Long-Term Commitment
Singapore, São Paulo, November 12, 2026 – TVS Motor Company (TVSM) is significantly expanding its presence in the Brazilian market. This strategic move involves increasing production capacity, broadening its retail network, and enhancing its nationwide after-sales and service support. The opening of the company’s first Flagship Store in São Paulo serves as a key customer-facing initiative, underscoring a deeper, long-term commitment to Brazil.
Increased Production Capacity
TVS Motor’s operations in Brazil currently possess an annual production capacity of approximately 110,000 units (as of 2026). The company has ambitious plans to escalate this capacity to 130,000 units by 2027. This planned expansion is designed to support TVS Motor’s growing commercial presence and its long-term objective of establishing a sustainable business in what is considered one of the world’s leading motorcycle markets.
Retail and Service Network Expansion
The growth strategy also focuses on establishing a wider retail and service presence. In collaboration with its partner, Mottu, TVS Motor intends to renovate existing locations and launch new exclusive dealerships. Initially, these efforts will concentrate on the Southeast and Central-West regions of Brazil. The plan includes opening three new stores during 2027, bringing the brand and its product portfolio closer to consumers.
Through the partnership with Mottu, TVS Motor gains access to a substantial network comprising over 500 points of sale and 168 service locations across Brazil. Dealerships authorized for TVS model servicing will feature specialized technical teams trained by the manufacturer and will be supported by local spare-parts availability.
Strategic Importance of Brazil
Peyman Kargar, President, International Business, TVS Motor Company, highlighted the strategic importance of Brazil, stating, “Brazil is a strategically important market for TVS Motor and a key pillar of our international growth ambitions. Through our partnership with Mottu, we are investing in our local capacity, expanding our retail footprint and strengthening the service ecosystem required to build a sustainable and enduring business for the years ahead.”
First Flagship Store
The newly opened Flagship Store, located at Avenida dos Bandeirantes, 1747, Vila Olímpia, São Paulo, spans 149 square metres of showroom space within a total area of approximately 250 square metres. The design aims to bring the brand closer to Brazilian consumers by integrating product displays, technology, and brand experience. This location also serves as a showcase for the manufacturer’s portfolio and its approach to the Brazilian market, featuring products developed for diverse consumer profiles alongside a local sales and customer service infrastructure.
Product Portfolio for Brazilian Riders
TVS Motor is introducing a portfolio designed to cater to different consumer profiles in Brazil. This includes the TVS NTORQ 125, a sporty scooter with connectivity features; the TVS Raider 125, optimized for urban mobility with a focus on efficiency and technology; the TVS Apache 160, offering a blend of performance and handling for daily rides; and the TVS Apache 200, which incorporates racing-inspired technologies for an enhanced riding experience.
The introduction of this portfolio is part of TVS Motor’s strategy to consolidate its commercial presence in Brazil, expand mobility options for consumers, and reinforce its market position.
Source: BSE
