Tilaknagar Industries Limited (TI) announced record-breaking sales for its flagship brand, Imperial Blue, in Karnataka for July 2026. The company recorded 3 lakh cases sold, a year-on-year growth of approximately 30%, achieving its highest-ever secondary sales in the state. Imperial Blue alone contributed over 1.5 lakh cases, marking a 50%+ growth and securing a 43% market share in the Deluxe Whisky segment.
Tilaknagar Industries Reports Record Performance in Karnataka
Tilaknagar Industries Limited (TI), a leading alcoholic beverage company, has announced its strongest-ever sales performance in Karnataka for July 2026. The company’s flagship brand, Imperial Blue, played a pivotal role in this achievement, contributing significantly to overall sales growth and market share gains in India’s largest IMFL market.
Key Sales Achievements for July 2026
During July 2026, Tilaknagar Industries recorded total sales of 3 lakh cases in Karnataka, representing a substantial year-on-year growth of approximately 30%. The company also achieved its highest-ever secondary sales in the state, leading to a market share of 40% in the Prestige & Above (P&A) category for the month. This strong performance reflects robust retail off-take and effective market strategies.
Imperial Blue Drives Growth
Imperial Blue, a key brand for TI, was instrumental in this record performance, selling over 1.5 lakh cases and achieving a remarkable growth of more than 50% compared to the same period last year. The brand further solidified its position by expanding its market share to 43% in the Deluxe Whisky segment, a testament to strong consumer demand and disciplined execution.
Strategic Outlook and Market Position
Mr. Nishant Jain, Chief Sales Officer at Tilaknagar Industries, highlighted Karnataka’s importance as a strategic market. He emphasized that the milestone reflects the strength of TI’s expanded portfolio, disciplined execution, and deep consumer engagement. The company sees significant opportunities for sustained long-term growth, particularly with the state’s evolving policy environment supporting premiumization. TI remains committed to strengthening its presence through continued investments in distribution, brand building, and consumer engagement.
This success in Karnataka follows another significant milestone for TI in South India, where the company became the largest IMFL player in Telangana in the quarter ending June 2026. The company’s revised excise policy in Karnataka is expected to foster a balanced and growth-oriented environment for the alcoholic beverage industry.
Expansion and Premiumization Strategy
Building on its robust distribution network, Tilaknagar Industries continues to expand its premiumization strategy through ‘House of TI’, its luxury vertical. The company is well-positioned to cater to the growing demand for premium and luxury spirits as consumer preferences increasingly shift towards such experiences. With a strengthened brand portfolio and expanding distribution, TI is poised to deepen its leadership in Karnataka and accelerate long-term growth across India’s evolving alcoholic beverage market.
About Tilaknagar Industries
Tilaknagar Industries is a prominent Indian alcoholic beverage company with a legacy of over 90 years. Founded in 1933, the company has evolved into a major player in the India Made Foreign Liquor (IMFL) industry, boasting popular brands like Mansion House Brandy, Imperial Blue Whisky, and Courrier Napoleon Brandy. TI also has a presence in the Rum and Gin categories with brands such as Madiraa Rum and Blue Lagoon Gin.
Source: BSE
