Thomas Cook (India) Limited’s subsidiary, Sterling Holiday Resorts Limited, has launched its 12th property in Uttarakhand, named Sterling Lake View Sattal. This expansion aligns with Sterling’s ‘Destination Architect’ philosophy, focusing on developing unique experiences around distinctive destinations. The new resort aims to enhance Sterling’s presence in the hospitality market and offers travellers a nature-centric experience in the Kumaon region.
Sterling Holiday Resorts Launches New Property in Uttarakhand
Sterling Holiday Resorts, a subsidiary of Thomas Cook (India) Limited, has announced the launch of its latest property, Sterling Lake View Sattal, located in the Kumaon region of Uttarakhand. This marks Sterling’s 12th resort in Uttarakhand and its 80th across India, reinforcing its position in the country’s diverse hospitality market.
Destination Architect Philosophy
The launch of Sterling Lake View Sattal is driven by Sterling’s evolving ‘Destination Architect’ philosophy. This strategy emphasizes understanding what makes a destination unique and developing experiences around that character. Mr. Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts, stated, “The question is not simply where we can add another hotel, but what is distinctive about a destination, what experiences can be built around it, and how it connects with the larger journeys of our guests.” Sattal’s unique identity, characterized by its seven lakes, forests, and rich biodiversity, provides a compelling foundation for this approach.
Enhancing the Kumaon Experience
The 24-room Sterling Lake View Sattal is designed to offer guests an intimate experience of Sattal’s natural beauty, with lake-facing rooms and a focus on birdwatching, forest walks, and other outdoor activities. The resort’s location also provides convenient access to other popular Kumaon destinations such as Bhimtal, Nainital, Kainchi Dham, and Naukuchiatal. This network approach aims to connect established destinations with emerging micro-markets, offering travellers more compelling ways to discover India.
About Sterling Holiday Resorts Limited
Sterling Holiday Resorts Limited is a leading hospitality company with a portfolio spanning over 66 unique destinations and more than 3,800 keys operational. It is a 100% independently managed subsidiary of Thomas Cook (India) Limited and part of Fairfax Financial Holdings Limited.
Source: BSE
