Route Mobile, a Proximus Global company, has partnered with Kalaam Telecom to deliver WhatsApp Business services to enterprises in the Middle East. This collaboration aims to enhance customer engagement across the Gulf Cooperation Council (GCC) region, leveraging the Middle East’s digital transformation where the digital economy is expected to grow to $780 billion by 2030.
Strategic Partnership for Digital Growth
Route Mobile and Kalaam Telecom have announced a new partnership focused on driving customer engagement services across the Middle East. This collaboration will focus on empowering enterprises with innovative WhatsApp Business solutions, capitalizing on the region’s rapid digital transformation. The partnership was officially announced on October 16, 2025.
WhatsApp Business Integration
The partnership will enable businesses in the Gulf Cooperation Council (GCC) region to seamlessly integrate WhatsApp Business service APIs into their operations. By leveraging WhatsApp, companies can enhance customer engagement and drive sales. The Middle East’s digital economy is projected to grow four-fold to $780 billion by 2030. Kalaam Telecom equips operators and enterprises across the region with digital solutions including communication, cloud, and network services.
Executive Commentary
Rajdip Gupta, Managing Director and Chief Executive Officer of Route Mobile, stated: “This strategic partnership with Kalaam Telecom is an important milestone for Route Mobile as part of Proximus Global in our development of opportunities across the Middle East.”
Veer Passi, Group CEO of Kalaam Telecom, commented: “We are thrilled to partner with Route Mobile to further enhance our WhatsApp Business offering…empowering enterprises in the GCC to elevate customer engagement.”
Sharad Kumar Thukral, Executive Vice President & Business Head (Middle East), Route Mobile, added: “The Middle East is a dynamic market undergoing rapid digital evolution… In Kalaam Telecom, we have an experienced and respected leader with a shared vision to empower enterprises with enhanced digital engagement solutions.”
GITEX Global 2025 Formalization
The partnership was formalized with the signing of a Memorandum of Understanding at GITEX Global 2025.
Source: BSE
