Redington Gulf has entered into a strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to accelerate AI and cloud adoption in the Middle East, Turkey, and Africa (META) region. This partnership aims to simplify the technology journey for customers, identify optimal solutions, and support scalability. Redington Gulf will act as a distributor, working with AWS partners to enhance business outcomes and long-term growth.
Redington Gulf and AWS Forge Strategic Alliance
Redington Gulf, a prominent technology aggregator, announced on October 22, 2026, that it has signed a strategic collaboration agreement (SCA) with Amazon Web Services (AWS). This partnership is designed to expedite the adoption of Artificial Intelligence (AI) and cloud solutions across the Middle East, Turkey, and Africa (META) region.
Enhancing Customer Cloud and AI Journeys
The agreement focuses on simplifying the process for customers to adopt and scale cloud and AI solutions powered by AWS. Redington Gulf will play a key role in identifying the most suitable technologies, accelerating deployment, and assisting customers as they grow. As part of this initiative, Redington Gulf will also function as a distributor, collaborating with other members of the AWS Partner Network (APN) to drive organizational adoption, foster stronger business outcomes, and achieve sustainable long-term growth.
Expanding Opportunities in High-Growth Markets
Sayantan Dev, Chief Executive Officer, Software Solutions Group, Redington, highlighted that this SCA represents a significant evolution in their relationship with AWS, opening new opportunities particularly in areas like agentic AI within high-growth markets such as Saudi Arabia. The collaboration is expected to empower partners in the META region to scale more rapidly and enhance their capabilities, expanding access to solutions via AWS Marketplace.
Driving Innovation and Business Value
Afaf Chekkar, Director EMEA Strategic Partners, AWS, emphasized that this collaboration is specifically structured to accelerate cloud and AI adoption within Saudi Arabia and the broader Middle East. Redington Gulf’s regional expertise is seen as a crucial factor in enabling rapid innovation and providing customers with new avenues to adopt solutions that deliver tangible improvements in business value.
Future Pathways and Emerging Technologies
Moving forward, Redington Gulf and AWS will collaborate to develop new pathways that enable Redington Gulf’s partners and customers to access cutting-edge technologies, build innovative solutions leveraging AWS services, and effectively address evolving market demands.
Source: BSE
