RateGain Travel Technologies has announced a strategic partnership with Easebuzz, appointing them as a Gold Partner for RG Pay. This integration will empower travel and hospitality brands in India to offer seamless, local payment methods including UPI, cards, and digital wallets. By enhancing checkout performance and reliability, the partnership aims to reduce friction for travelers and improve booking conversion rates, addressing the evolving demands of one of the world’s fastest-growing travel markets.
Enhancing Payment Infrastructure for Travel
On April 21, 2026, RateGain announced a major collaboration with Easebuzz to bolster the payment capabilities of RG Pay. This strategic move is designed to integrate Easebuzz’s robust payment gateway and local acquiring infrastructure directly into RateGain’s ecosystem, specifically catering to the travel and hospitality sectors.
Driving Better Conversion Outcomes
As digital payment preferences shift toward real-time systems like UPI, brands require checkout experiences that are both seamless and locally optimized. Through this partnership, travel companies can now offer a comprehensive suite of payment options, including BNPL (Buy Now, Pay Later) and EMI facilities. These features are specifically intended to reduce cart abandonment and drive repeat purchases by aligning with the preferences of modern Indian consumers.
Strategic Benefits for Travel Brands
The collaboration provides several key advantages for global and domestic travel brands operating in India:
- Unified Payment Experience: Integration of localized payment capabilities into a single, scalable layer.
- Market-Specific Performance: Optimized checkout flows for UPI, net banking, and various wallet options.
- Competitive Edge: Access to advanced features like offer engines and flexible installment plans to improve conversion rates.
By leveraging Easebuzz’s specialized financial infrastructure, RateGain continues to fulfill its mission of helping travel and hospitality businesses accelerate revenue generation through improved acquisition and retention strategies.
Source: BSE
