PVR INOX has launched a new 6-screen multiplex at Elegante Unity One Mall in Pitampura, Delhi. This multiplex features state-of-the-art technology, including 4K Laser Projection and Dolby 7.1 Surround Sound. The new location expands PVR INOX’s network to 1,767 screens across 355 properties in 111 cities, further solidifying its position in the Indian cinema market.
New Multiplex Launch in Delhi
PVR INOX has announced the opening of a new 6-screen multiplex at Elegante Unity One Mall, Netaji Subhash Place (NSP), Pitampura, Delhi. The new cinema is developed under the company’s Asset Light Model.
Advanced Technology and Comfort
The cinema is equipped with advanced technology, including 4K Laser Projection, Dolby 7.1 Surround Sound, and luxurious recliner seating. These features aim to deliver an exceptional viewing experience with high visual and audio quality.
Expanded Network
With this launch, PVR INOX now operates the largest multiplex network, with a total of 1,767 screens across 355 properties in 111 cities, including locations in India and Sri Lanka. This expansion reflects the company’s continued growth in the entertainment sector.
Cinemagic Experience
The new PVR INOX CINEMAGIC at Elegante Unity One offers a total of 792 seats, featuring 2 Luxe auditoriums, 1 P[XL] auditorium, and 3 mainstream screens. Each auditorium is equipped with state-of-the-art technology. The multiplex also offers a range of gourmet food and beverage options.
Design and Lifestyle Integration
The design concept aims to reimagine the cinema as a holistic lifestyle destination, featuring a sunlit central atrium, contemporary pre-function zone, a modern ticketing hub, and curated lifestyle accessories. The venue also includes a casual gaming zone, a Luxe Lounge, a perfumery, and a nail bar.
Statements from Leadership
Mr. Ajay Bijli, Managing Director, PVR INOX Limited, said, “We are delighted to introduce luxury cinema to Pitampura for the very first time with our new six-screen multiplex at Elegante Unity One Mall…Our aim was to create a space where guests can indulge in comfort, exceptional food, and thoughtful design—all coming together to make every visit truly memorable.”
Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited, added, “With this new property, we continue to redefine the future of urban entertainment in India…Elegante Unity One Mall provides the ideal backdrop for this vision, and we look forward to establishing it as a vibrant cultural and social hub in Pitampura.”
Mr. Aamer Bijli, Lead Marketing & Innovations, PVR INOX Limited, said, “For today’s audiences – especially Gen Z and young millennials – cinema is no longer a single-purpose destination…With Cinemagic at Elegante Unity One Mall, we wanted to design a cinema that mirrors this shift…Our goal is to build cinemas that function as modern social hubs – places where people come not just to watch a film, but to discover a lifestyle.”
Source: BSE
