Mphasis has appointed Rogayeh Tabrizi as the Executive Vice President for Consumer Packaged Goods (CPG) and Head of Decision AI, effective April 21, 2026. An established leader in behavioral AI, Tabrizi brings over two decades of expertise in data-driven innovation. She joins Mphasis to accelerate the company’s AI-led transformation strategies, leveraging her unique background in physics, economics, and decision intelligence platforms to drive value for global clients.
Strategic Leadership Appointment
Mphasis has strengthened its leadership team with the appointment of Rogayeh Tabrizi to the dual role of Executive Vice President (EVP) – Consumer Packaged Goods (CPG) and Head of Decision AI. The appointment, which takes effect on April 21, 2026, underscores the company’s commitment to advancing its AI capabilities and deepening its vertical-specific expertise.
Background and Expertise
Tabrizi joins Mphasis with an extensive background spanning over two decades across financial services, retail, and logistics. Her expertise lies at the intersection of physics, microeconomics, and behavioral data. Previously, she served as the Chief Executive Officer of Theory and Practice Business Intelligence Inc. (TAP), a firm she founded in 2018 that specializes in AI-driven decision-making platforms.
Her academic and professional pedigree includes research contributions to the ATLAS Detector project at CERN and studies at the Department of Economics at Stanford University. She is also a recognized author, having published Behavioral AI: Unleash Decision Making with Data in 2025.
Recognized Industry Leader
Tabrizi’s contributions to the field of Artificial Intelligence have earned her numerous accolades, including the AI Leader of the Year by WLDA and a spot in the Top 100 Innovators in Data & Analytics 2022. By integrating her deep knowledge of behavioral economics with advanced AI modeling, she is expected to drive meaningful, insight-led outcomes for Mphasis’s global client base, particularly within the CPG sector.
Source: BSE
