Marico Limited has announced a renewed identity for its flagship education-focused CSR initiative, Nihar Shanti Paathshala Funwala, now known as Nihar Shanti Mazbooti Ki Paathshala. This rebranding aligns with the brand’s purpose of empowering women and emphasizes the belief that ‘Strong Decisions Build a Strong Future’. The initiative aims to improve foundational learning for children from underserved communities and has positively impacted over 12.69 lakh students and 1.26 lakh teachers to date.
Marico Renews CSR Education Initiative
Marico Limited, a leading FMCG company, has announced the rebranding of its flagship education-focused Corporate Social Responsibility (CSR) initiative. The program, formerly known as Nihar Shanti Paathshala Funwala, will now be called Nihar Shanti Mazbooti Ki Paathshala. This renewal aims to unify the brand and its CSR platform under the core belief, ‘Mazboot Faislon Se Banta Hai Mazboot Bhavishya‘ (Strong Decisions Build a Strong Future).
Focus on Foundational Education
The initiative is dedicated to improving foundational learning and educational outcomes for children in underserved communities. Over the years, Nihar Shanti Mazbooti Ki Paathshala has successfully trained more than 1.26 lakh teachers and benefited approximately 12.69 lakh students through various interventions. In FY2025-26 alone, the program reached over 3,500+ children (ages 3-6), 260 Anganwadi Workers and Helpers, and 1,500+ parents.
Alignment with Brand Values
Amit Bhasin, Chief Legal Officer & Group Counsel and Secretary of the CSR Committee at Marico Limited, stated that the renewed identity moves beyond engagement to create meaningful, long-term impact. The initiative focuses on Foundational Literacy and Numeracy (FLN), aligning with the National Education Policy (NEP), to help children develop essential skills and confidence. The rebranding signifies a commitment to building stronger futures through education, reinforcing the brand’s celebration of women who make strong decisions.
About Marico Limited
Marico Limited is one of India’s leading consumer goods companies, operating in the beauty and wellness sectors. The company recorded a turnover of ₹136.1 billion (USD 1.5 billion) in FY25-26. Its diverse brand portfolio includes Parachute, Saffola, Hair & Care, Nihar Naturals, and many others, touching the lives of one in every three Indians.
Source: BSE
