LT Foods has partnered with KidZania India to launch an immersive DAAWAT® Factory for children aged 4 to 14 years. This experiential centre offers an educational journey from farm to fork, allowing young participants to role-play as production engineers. The initiative aims to foster connections between consumers and food by demonstrating the technology and precision behind the brand’s basmati production, while instilling values of quality and innovation in the next generation.
Bridging the Farm-to-Fork Gap
LT Foods has officially unveiled the DAAWAT® Factory at KidZania, the country’s premier indoor edutainment theme park. Designed as a first-of-its-kind experiential space, the installation invites children to explore the intricate process of basmati rice production. During the 25-minute engagement, children take on the roles of production engineers, managing tasks like quality assessment and machinery operation to understand the craftsmanship behind the brand.
Strategic Commitment to Engagement
The collaboration reflects LT Foods’ focus on purposeful consumer engagement. Mr. Ashwani Arora, Managing Director & CEO of LT Foods, emphasized that the initiative is designed to teach young minds about the science and responsibility involved in food production. By providing a safe, hands-on environment, the company hopes to create a long-term affinity with the brand among families and future consumers.
Continued Growth and Market Presence
This partnership comes at a time of robust performance for LT Foods, which reported a consolidated revenue of Rs. 8,773 crores as of FY’25. The company continues to demonstrate strong financial health, maintaining a 5-year Revenue CAGR of 16% and a PAT CAGR of 21%. With a global presence in over 80 countries and an integrated supply chain, LT Foods remains committed to scaling its impact while nurturing consumer connections through innovative initiatives like the KidZania collaboration.
Source: BSE
