ITC Limited has completed the second tranche of its acquisition in Mother Sparsh Baby Care Private Limited. By purchasing 1,681 equity shares for approximately ₹30 crore, the company has successfully increased its total shareholding in the ayurvedic and natural personal care startup to 49.32% on a fully diluted basis. This move aligns with ITC’s strategic initiative to expand its portfolio in the premium personal care and baby hygiene market.
Strategic Expansion in Personal Care
On May 19, 2026, ITC Limited finalized the acquisition of a fresh tranche of shares in Mother Sparsh Baby Care Private Limited. This secondary purchase further solidifies ITC’s interest in the baby personal care and hygiene segment, a category that serves the evolving needs of modern consumers. The acquisition is a continuation of the company’s long-term strategy to build a future-ready suite of consumer products.
Transaction Details and Growth Trajectory
Following this transaction, ITC’s stake has risen from 39.47% to 49.32%. The investment reflects the steady growth of the startup, which focuses on ayurvedic and natural personal care solutions. Mother Sparsh has demonstrated strong financial momentum, with its annual turnover increasing significantly over the last three fiscal years, reaching ₹138.5 crore in 2025-26, up from ₹80.9 crore in 2024-25 and ₹58.7 crore in 2023-24.
Focus on Innovation
Since its incorporation on February 5, 2016, Mother Sparsh has established a presence as a premium player in the Indian market. By integrating this startup into its broader ecosystem, ITC continues to enhance its competitive position in the wellness and health-focused consumer goods sector, ensuring it remains well-positioned to meet the rising demand for natural, high-quality baby care products across India.
Source: BSE
