OnCost, Kuwait’s leading FMCG retailer, has successfully completed a comprehensive digital transformation of its operations using Intellect Design Arena’s eMACH.ai Retail 6DX platform. This strategic implementation replaces legacy infrastructure with a cloud-native, microservices-led architecture, enabling the retailer to improve customer experience, inventory precision, and operational efficiency across its network of branches. The initiative underscores a move toward a more agile, data-driven retail ecosystem in the Middle East.
Advancing Retail Capabilities
By adopting the eMACH.ai Retail 6DX platform, OnCost is transitioning away from monolithic systems toward a modern, cloud-native architecture. This shift is designed to create a hyperlocal retail ecosystem that is both scalable and intelligently connected. The platform serves as the foundation for the retailer to manage evolving customer interactions with greater agility and precision.
Key Operational Improvements
The implementation of the new retail engine provides OnCost with several critical operational advantages:
- Seamless Omnichannel Integration: A unified data layer that connects physical stores with digital touchpoints.
- Precision Inventory Management: Real-time visibility into stock levels to effectively eliminate mismatches across all branches.
- Enhanced Checkout Velocity: Deployment of high-speed, dual-screen point-of-sale systems to improve customer engagement and reduce wait times.
- Hyper-Personalised Loyalty: Utilization of smart, API-led campaigns to reward customer behavior through targeted promotions.
Strategic Benefits and Analytics
The platform introduces advanced capabilities, including AI-First Rewards, which analyze shopping patterns to provide tailored benefits to customers. Furthermore, the integration provides access to over 30 custom reports, facilitating data-driven decision-making through real-time tracking of footfall, hourly transactions, and conversion rates. This transformation ensures that OnCost can scale its store network rapidly without the burden of technical debt.
Leadership Perspective
Rajan Thomas, Group CTO at OnCost, noted that the new platform aligns with their ambition to be infinitely scalable and deeply connected. Similarly, Debanjan Kumar, CEO of iDTC, described the project as a definitive example of first-principle reinvention, emphasizing that the move is a business transformation designed for long-term resilience in the competitive Middle Eastern retail landscape.
Source: BSE
