Hero MotoCorp has appointed Mr. Anuj Dua as the new Chief Business Officer (CBO) for its Premium Segment, effective August 3, 2026. This strategic move underscores the company’s sharpened focus on high-growth premium segments, aiming to accelerate future growth through expanded portfolios, differentiated retail experiences, and enhanced customer engagement. Mr. Dua brings extensive industry experience to spearhead this initiative.
Hero MotoCorp Strengthens Premium Strategy with New Leadership
Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, announced today a significant strategic move to bolster its premium mobility division. The company has appointed Mr. Anuj Dua as the Chief Business Officer (CBO) for its Premium Segment, effective Monday, August 3, 2026. This appointment is a key component of Hero MotoCorp’s accelerated premium mobility strategy, signaling a major push into high-growth segments.
Driving Growth in Premium Segment
The company is sharpening its focus on the premium segment, driven by strong momentum from FY’26. The appointment of Mr. Dua, an industry veteran with deep leadership experience across leading automotive companies, is expected to spearhead the company’s premium business and drive future growth. His proven track record in global product planning, brand building, and market expansion will be instrumental in steering premiumization as a core growth pillar.
Mr. Dua will focus on driving portfolio expansion, strategic partnerships, exclusive retail experiences, and deeper rider engagement through community building, curated merchandise, and riding events across premium, lifestyle, and performance categories. This initiative aligns with the company’s broader strategy to elevate its premium offerings and enhance customer experience.
Expanded Portfolio and Retail Network
Hero MotoCorp has been actively strengthening its premium portfolio, evidenced by the launch of several new products during FY’26. These include models like the Glamour X, Xtreme 125R, Xtreme 250R, Xoom 160, XPulse 210, and the Harley-Davidson X440 T. Concurrently, the company has expanded its exclusive Hero Premia retail and service network to over 130 stores nationwide, designed to offer a differentiated buying and ownership experience.
Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, commented on the strategy, stating, “The global mobility landscape is undergoing a significant transformation, led by rising consumer aspirations for premiumization including curated premium experiences. At Hero MotoCorp, we are responding to these transformative shifts with a future-focused strategy that combines innovation, design excellence, performance engineering and deeper customer engagement.”
The company is also integrating advanced technologies, intelligent rider interfaces, and enhanced electronic architectures across its premium portfolio. Furthermore, Hero MotoSports continues to play a strategic role in product and performance development, translating lessons learned from racing into advancements for commercial models.
Source: BSE
