Havells India’s Lloyd brand has launched its Kolors range of refrigerators on Flipkart and other channels. The refrigerators feature smart technology, stylish designs, and prices starting at INR 18990. This launch expands Lloyd’s digital reach and offers consumers across India convenient access to refrigerators blending functionality and contemporary aesthetics. The refrigerators come in various sizes and colors.
Lloyd Expands Reach with Flipkart Launch
On September 23, 2025, Havells India announced the availability of the Lloyd Kolors Refrigerator on Flipkart, aiming to enhance its digital presence. This initiative makes the product accessible to a wider customer base across India, combining smart features with appealing designs.
Key Features of the Kolors Refrigerator
The Lloyd Kolors Refrigerator includes several advanced features tailored for modern households:
- Auto Defrost: Automatically detects when defrosting is necessary using sensors.
- Inverter Compressor: Ensures consistent temperatures.
- Rapid Freeze Technology: Makes ice in just 29 minutes.
- Home Inverter Connect: Automatically switches to the home inverter.
- Bactshield Technology: Prevents up to 99% of bacterial growth.
- Viruzsafe-coated handle: Kills 100+ microbes and 99% of viruses.
Design and Availability
The refrigerator is available in pastel shades like Sunkissed Yellow and Minty Green, with designer handles. It comes in 195L, 216L, and 240L capacities. The starting price is INR 18990, making it accessible to various consumers.
Executive Perspective
Rajesh Rathi, Executive Vice President, Havells India, emphasized the importance of products reflecting personal style and modern living. Rakesh Krishnan, Vice President of Flipkart, highlighted the alignment of this launch with their commitment to providing high-quality, innovative products.
Source: BSE
