Greaves Electric Mobility, a subsidiary of Greaves Cotton Limited, has unveiled the all-new Ampere Magnus Neo electric scooter. Designed for urban riders, the scooter focuses on comfort, ergonomic design, and improved performance. Featuring a lightweight 103 kg build and a 777 mm seat height, the Magnus Neo is engineered for Indian road conditions. The new electric scooter is available starting at Rs. 86,999/-, reinforcing the company’s commitment to accessible and sustainable mobility.
Enhanced Comfort and Performance
Greaves Electric Mobility has officially expanded its Ampere Magnus portfolio with the introduction of the Magnus Neo. The variant is built with a strong emphasis on rider ergonomics and handling, featuring a new wheel and motor configuration that delivers smoother acceleration and better balance. With its 103 kg kerb weight and a 10-inch rear tyre, the scooter is specifically optimized for navigating stop-and-go city traffic with ease.
Advanced Battery Technology
The Magnus Neo platform leverages advanced LFP (Lithium Iron Phosphate) battery technology, which is designed for enhanced durability. This technology offers 2x longer battery life cycles, extending the potential lifespan to 10 years. Furthermore, the batteries have undergone rigorous testing in extreme temperatures ranging from -40°C to 60°C to ensure reliability across diverse Indian climates.
Design and Accessibility
The new electric scooter is available in four vibrant, modern colors: Mystic Mauve, Butter Yellow, Ocean Blue, and Matcha Green. By offering a lower seat height of 777 mm, the Magnus Neo improves ground reach, making it more accessible to a wider demographic of riders. The product continues the legacy of the Ampere Magnus series, which holds a national record for the “Longest Journey by a City-Speed Family Electric Scooter”, covering over 2,300 kilometers from Bengaluru to Delhi.
Market Strategy
With this launch, Greaves Electric Mobility continues its push to drive electric vehicle adoption across India. Supported by a robust network of 400 dealer touchpoints, the company remains dedicated to providing dependable, clean mobility solutions. The Magnus Neo represents a strategic step in making high-quality, efficient electric transportation practical for daily commuters.
Source: BSE
