Godrej Properties has unveiled findings from its ‘The Elevated Living Edit’ study for Pune, revealing that affluent homebuyers now prioritize wellness amenities (74%), nature access (76% prefer large balconies, 72% seek green spaces), and community living (68%). The study also indicates strong confidence in Pune’s residential market, with 79% willing to invest again. The company is set to deliver over 4,000 homes in Pune by FY27.
Pune’s Evolving Luxury Homebuyer Preferences Revealed
Godrej Properties Limited (GPL) has launched the Pune edition of its research study, ‘The Elevated Living Edit,’ highlighting a significant shift in the aspirations of affluent homebuyers in the city. The study indicates that luxury is now defined less by size and address, and more by the lifestyle a home facilitates, with a strong emphasis on wellness, nature, and community.
Key Findings from ‘The Elevated Living Edit’
The research identified several key priorities for Pune’s luxury homebuyers:
- Wellness Amenities: 74% of homebuyers prioritize wellness amenities, with 78% specifically seeking dedicated yoga and meditation spaces.
- Nature and Space: 76% prefer large balconies, and 72% desire greater access to green spaces.
- Community and Recreation: 68% value community-centric living, and 67% prioritize recreational amenities.
- Sustainable and Smart Features: 64% prioritize sustainable features, and 60% seek smart-home technology.
- Market Confidence: A significant 79% expressed willingness to invest in Pune’s residential market again, signaling strong confidence in the city’s long-term growth.
Launch Event and Company Outlook
The report was unveiled at GPL’s ‘Shubh Aarambh’ event at Godrej Hill Retreat in Pune, featuring actor Mrunal Thakur. Mayank Poddar, CEO – West-East Zone, Godrej Properties, stated, “Pune continues to be one of India’s most dynamic residential markets… luxury is now defined by wellness, meaningful community experiences, access to nature, sustainability and thoughtful design.” GPL remains committed to Pune, with plans to deliver over 4,000 homes by the end of FY27, underscoring the company’s focus on design, build quality, and customer experience.
New Clubhouse Unveiled
In conjunction with the report’s findings, Godrej Properties also inaugurated the 1,400 sq m Eco-Resort-themed clubhouse at Godrej Hill Retreat. This facility boasts four zones and seven themed gardens, including Pune’s first operational bowling alley within a residential development, along with interactive gym and wellness spaces, offering over 25 resort-style amenities.
Source: BSE
