Force Motors reported total sales of 3,113 units for April 2026, marking a 4.36% year-over-year decline. While domestic sales decreased by 4.89% to 3,053 units, export volumes saw a positive growth of 33.33%, reaching 60 units. The company cited supply chain constraints and the strategic ramp-up of its New Force Traveller N Range, which officially launched on May 5, 2026, as primary factors impacting monthly volumes.
Monthly Sales Performance Overview
Force Motors has released its sales data for April 2026, highlighting a period of strategic transition. The company recorded a total of 3,113 units sold across its portfolio of Small Commercial Vehicles (SCV), Light Commercial Vehicles (LCV), Utility Vehicles (UV), and Sports Utility Vehicles (SUV). This represents a decrease of 4.36% compared to the 3,255 units sold in April 2025.
Domestic and Export Segment Analysis
The domestic market remained the primary contributor to total sales, with 3,053 units delivered in April 2026. This figure reflects a moderate decline of 4.89% against the previous year’s 3,210 units. Conversely, the export segment demonstrated resilience and growth, with sales increasing to 60 units from 45 units in the same month last year, marking a notable 33.33% rise.
Strategic Transition to New Traveller Range
The company noted that these sales figures were temporarily impacted by supply chain constraints, labor shortages, and preparations for a significant product upgrade. As part of its forward-looking growth strategy, Force Motors officially launched the New Force Traveller N Range on May 5, 2026. Production for this new range commenced in April 2026, and the company is set to transition its entire manufacturing output to this upgraded series beginning in May 2026.
Source: BSE
