Emami Limited has announced the acquisition of a 60% stake in IncNut Digital Private Limited for an aggregate consideration of up to Rs. 321 crores. This strategic move aims to bolster Emami’s footprint in the high-growth beauty and personal care (BPC) sector. By integrating IncNut’s flagship brands, Vedix and SkinKraft, Emami is positioning itself to capture the next phase of evolving consumer demand through a digital-first approach.
Expanding into Beauty and Personal Care
On May 7, 2026, Emami Limited confirmed the execution of a Share Subscription and Purchase Agreement to acquire a majority stake in IncNut Digital Private Limited. This move marks a significant step for the company as it looks to expand its reach into the fast-growing personalized beauty and personal care market. IncNut Digital, established in 2011, operates popular brands including Vedix and SkinKraft, which serve modern, demand-driven consumer segments.
Transaction Details and Roadmap
The initial acquisition involves a 60% stake on a fully diluted basis, valued at Rs. 321 crores. The company plans to complete this transaction within 30 days, subject to customary closing conditions. As part of its long-term investment strategy, Emami intends to acquire the remaining stake in IncNut Digital over the next four and a half years in two separate tranches, with pricing tied to future performance metrics.
Financial Performance Overview
IncNut Digital brings a established history of revenue generation to the partnership. The consolidated turnover for the entity has shown diverse performance over the last three fiscal years: Rs. 231.9 Cr. in FY 2022-23, Rs. 196.5 Cr. in FY 2023-24, and Rs. 175.1 Cr. in FY 2024-25. This acquisition is expected to create significant synergy, allowing Emami to integrate digital-native beauty brands into its wider portfolio, reinforcing its competitive edge in the personal care space.
Source: BSE
