EaseMyTrip has launched ‘ReSave,’ a new zero-cost flight add-on designed to provide travellers with savings on fare drops occurring after a booking is confirmed. This feature monitors booked itineraries and automatically passes on eligible savings to customers. The initiative aims to enhance customer value by extending price transparency and reassurance throughout the entire travel journey, reinforcing EaseMyTrip’s commitment to a seamless and affordable travel ecosystem.
EaseMyTrip Introduces ‘ReSave’ for Post-Booking Fare Savings
EaseMyTrip, a leading online travel-tech platform, has launched a new feature called ‘ReSave’. This zero-cost flight add-on is designed to benefit travellers by allowing them to access savings if flight fares drop after their booking is already complete. The service aims to address post-booking uncertainty by monitoring itineraries for eligible price reductions and ensuring customers receive the full net savings without additional charges.
How ‘ReSave’ Enhances Customer Value
Unlike conventional fare monitoring tools, ‘ReSave’ is integrated directly into the booking journey. It offers a proactive approach to price transparency, a key component of EaseMyTrip’s strategy to provide enhanced customer value. By extending its proposition beyond the initial transaction, EaseMyTrip seeks to build a technology ecosystem that continuously creates value for travellers throughout their journey. The company highlighted that 100% of the eligible savings identified are returned to the customer.
Strategic Expansion and Future Vision
Rikant Pittie, CEO & Co-Founder of EaseMyTrip, stated that the launch of ‘ReSave’ aligns with the company’s broader technology strategy to create value across the entire travel lifecycle. This move signifies a shift towards technology that remains relevant beyond the purchase, aiming to make travel pricing more transparent and the booking experience more reassuring. EaseMyTrip is also advancing its AI capabilities to make travel more intelligent, proactive, and personalized, anticipating customer needs and supporting travellers at various stages of their journey.
About EaseMyTrip’s Market Position
EaseMyTrip is recognized as one of India’s largest online travel-tech platforms, known for its zero-convenience fee model. The company offers a wide array of travel solutions, including access to numerous airlines, hotels, holiday packages, and other travel services. With an expanding international presence and a focus on evolving into a diversified travel ecosystem, EaseMyTrip continues its mission to make travel seamless, transparent, and affordable.
Source: BSE
