Dabur India has responded to recent news regarding an FSSAI order banning “100%” claims on honey, ghee, and coconut water. The company stated its product labels comply with regulations and reaffirmed its commitment to quality. Dabur is exploring options regarding the prohibitory order and has already initiated transitioning labels. The impact is limited to specific food products.
Dabur India Addresses FSSAI Product Claims Order
Dabur India Limited has issued a clarification following news reports of an FSSAI order banning claims such as “100% Pure” on products like honey, ghee, and coconut water, which led to a stock price dip. The company asserted that its product labels adhere to the prevailing legal and regulatory framework and reflect long-standing industry practices. Dabur reaffirmed its stance on the purity and quality of its offerings, stating it has never made misleading claims.
Response to FSSAI Action
In response to queries from stock exchanges, Dabur India provided specific details regarding the recent developments. The company acknowledged a notice dated April 8, 2026, from FSSAI concerning the use of “100% Pure” claims on a specific product, to which it had previously responded by clarifying no such claim was used. Dabur is currently exploring options in relation to a prohibitory order received from FSSAI on August 3, 2026. As a proactive measure, the company had already initiated the transition of product labels and advertisements to new versions without the “100%” claim, with many already completed or in process.
Commitment to Compliance and Quality
The company emphasized its ongoing constructive engagement with FSSAI to resolve the matter. Dabur reiterated its commitment to maintaining the highest standards of purity and quality for all its products. The news article’s focus, according to Dabur, pertains to the interpretation of product descriptions and the restriction on the sale of specific products, rather than any allegations regarding the quality, safety, or purity of its manufactured goods. The company is seeking legal advice on the future course of action.
Impact on Business Operations
Dabur India stated that any potential impact from this situation is limited specifically to the objected food products. The company continues to uphold the highest standards of quality, food safety, and regulatory compliance in its manufacturing and sales processes.
Source: BSE
