Capillary Technologies has appointed Bill Swift as President, Americas. Swift, formerly CEO of Brierley+Partners, brings nearly 30 years of experience in loyalty programs and customer engagement. His leadership is expected to drive Capillary’s growth across the Americas, focusing on AI-powered loyalty solutions and deepening customer relationships for enterprise brands.
Capillary Technologies Appoints Bill Swift as President, Americas
Capillary Technologies, a leading provider of AI-powered loyalty and customer engagement solutions, has announced the appointment of Bill Swift as President, Americas, effective October 29, 2026. This strategic move signifies Capillary’s commitment to expanding its presence and offerings across the Americas, recognizing the increasing importance of loyalty as a catalyst for brand growth.
Experienced Leadership for Growth
Bill Swift is a seasoned executive with nearly 30 years of experience in building lasting customer relationships and driving business results for leading global brands. He joined Brierley+Partners in 2001, where he played a pivotal role in developing its loyalty platform and partnered closely with founder Hal Brierley. Swift later became CEO of Brierley in 2022, overseeing its evolution into a technology-enabled loyalty provider.
Since Capillary’s acquisition of Brierley in April 2023, Swift has been an integral part of the combined leadership team, serving as Chief Integration Officer. In his new capacity as President, Americas, he will lead Capillary’s business operations, including sales, client success, and delivery, with a focus on enterprise brands in retail, hospitality, travel, and airlines.
Strategic Vision for Loyalty
Swift emphasized the evolving role of loyalty, stating, “The most successful brands no longer see loyalty as a program. They see it as a catalyst for growth.” He highlighted Capillary’s AI-powered platform and deep loyalty expertise as key enablers for brands to build more personal, predictive, and profitable customer relationships.
Hal Brierley, Founder of Brierley+Partners, commented on Swift’s appointment, “Bill’s leadership was an essential part of Brierley+Partners’ success… Capillary is fortunate to have Bill delivering the technology solutions that its clients demand.” Anant Choubey, co-founder & COO of Capillary Technologies, added, “His strategic depth and his understanding of what truly drives customer relationships make him the right leader to accelerate our growth across the Americas.”
About Capillary Technologies
Founded in 2012, Capillary Technologies provides an AI-powered loyalty and customer engagement platform that helps brands foster lasting customer relationships and achieve measurable growth. The company supports over 100 loyalty programs in more than 46 countries, serving enterprise brands and impacting over 1.9 billion consumers. Capillary focuses on using AI to enhance customer interactions and catalyze brand growth.
Source: BSE
