Bajaj Electricals Limited has appointed Krishnan Sundaram as its new Chief Growth & New Business Officer, effective August 11, 2026. In this role, Sundaram will spearhead the identification, evaluation, and scaling of new business opportunities to accelerate the company’s growth and strengthen its portfolio. His extensive experience in business management and growth strategy is expected to drive the company’s next phase of expansion.
New Leadership for Growth Initiatives
Bajaj Electricals Limited announced on August 11, 2026, the appointment of Krishnan Sundaram as its Chief Growth & New Business Officer. This strategic move aims to bolster the company’s efforts in identifying and capitalizing on emerging market opportunities and driving forward its expansion agenda.
Role and Responsibilities
In his new capacity, Krishnan Sundaram will be instrumental in the identification, evaluation, and scaling of new business opportunities. His primary responsibility will be to accelerate Bajaj Electricals’ growth trajectory, enhance its existing portfolio, and create new avenues for value creation for its customers and stakeholders. This appointment signifies a proactive approach by the company to consolidate and expand its market presence.
Executive Background
Sundaram brings over 26 years of diverse experience in business management, growth strategy, marketing transformation, innovation, and P&L leadership. Previously, he served as the Chief Executive Officer of Vini Cosmetics and spent over two decades in leadership roles at Hindustan Unilever Limited and Unilever PLC. His rich background is expected to bring valuable perspective to Bajaj Electricals’ leadership team.
Company Outlook
Shekhar Bajaj, Chairman of Bajaj Electricals Limited, expressed enthusiasm for Sundaram’s appointment, highlighting his experience in building businesses and driving innovation. Sanjay Sachdeva, Managing Director & CEO, added that Sundaram’s consumer-centric mindset and commercial acumen will be crucial for scaling new opportunities and contributing to the company’s future growth. The company anticipates that Sundaram’s leadership will significantly contribute to its next phase of expansion.
Source: BSE
