AJC Jewel Manufacturers Limited announced that its subsidiary, Esthara Jewels Private Limited, has opened its 5th showroom. The new outlet is located in Erode, Tamil Nadu, marking the subsidiary’s first presence in the state. The showroom will focus on the retail sale of silver jewellery, aligning with the company’s broader business expansion strategy.
New Showroom Expansion
AJC Jewel Manufacturers Limited has disclosed the opening of a new retail outlet by its subsidiary, Esthara Jewels Private Limited. This marks the subsidiary’s fifth showroom and its inaugural presence in the state of Tamil Nadu, with the specific location being Erode.
Strategic Market Entry
The newly established showroom in Erode commenced operations on November 1, 2026. Its primary focus will be on the retail sale of silver jewellery. This expansion into Tamil Nadu is a strategic move by the company as part of its ongoing business growth and market penetration strategy.
Source: BSE
