AJC Jewel Manufacturers Limited has announced the opening of its 5th retail showroom through its subsidiary, Esthara Jewels Private Limited, in Erode, Tamil Nadu. This marks Esthara’s first presence in Tamil Nadu, aligning with the company’s geographical expansion strategy. The new showroom will focus on the retail sale of silver jewellery, aiming to strengthen the company’s presence in a new state and the broader organized jewellery market.
AJC Jewel Manufacturers Expands Retail Footprint in Tamil Nadu
AJC Jewel Manufacturers Limited has announced a significant step in its retail expansion strategy with the opening of its fifth retail showroom. This new outlet is operated by its subsidiary, Esthara Jewels Private Limited, and is located in Erode, Tamil Nadu. The official opening date was November 1, 2026.
Entry into Tamil Nadu Market
This Erode showroom represents Esthara Jewels’ first venture into the Tamil Nadu market, signifying a key geographical expansion for the AJC Jewel Manufacturers group. The strategic move is aimed at broadening the company’s reach and establishing a stronger foothold in new territories.
Focus on Silver Jewellery Retail
The newly inaugurated showroom will primarily focus on the retail sale of silver jewellery. This specialization is intended to cater to the local market demand and further establish Esthara’s presence in this segment. This development is a part of the company’s broader business expansion strategy, which seeks to enhance its presence in the organized jewellery retail sector.
Management Commentary on Expansion
Commenting on the development, Mr. Ashraf Perinkadakkad, Managing Director of AJC Jewel Manufacturers Limited, stated, “We are pleased to announce the opening of Esthara Jewels’ fifth showroom in Erode, marking our entry into Tamil Nadu. This expansion represents another step in our strategy to strengthen our retail presence and reach customers across new geographical markets. With a dedicated focus on silver jewellery, the new showroom will help us establish our presence in the Tamil Nadu market and broaden our customer reach. We remain focused on expanding our retail network in a disciplined manner, strengthening brand visibility and creating sustainable long-term value for our stakeholders.”
About AJC Jewel Manufacturers Limited
AJC Jewel Manufacturers Limited is a Kerala-based, design-led jewellery manufacturer specializing in customized and casting jewellery, primarily serving the B2B market. The company manufactures gold and silver jewellery, supported by in-house design capabilities and advanced manufacturing technologies, including 3D printing and CNC machining. Its manufacturing operations are based in Malappuram, Kerala, while its international expansion strategy includes proposed investments in jewellery manufacturing operations in Sharjah, UAE. Through its subsidiary, Esthara Jewels Private Limited, the Company is also expanding into silver jewellery retail.
Source: BSE
