Affle has announced the strategic acquisition of select AdColony technology assets, including its SDK, tech platform, brand name, and domain, from Digital Turbine (DT). This move aligns with Affle’s 10X growth strategy, aiming to augment its Consumer Platform technology stack and expand its global reach. The acquisition is expected to enhance user engagement and deliver premium consumer conversions through deeper audience intelligence.
Affle Secures Key Technology Assets
Affle, a global technology company focused on AI-powered consumer conversions, has entered into a definitive asset purchase agreement to acquire significant AdColony assets from Digital Turbine (DT), formerly known as Digital Turbine. The announcement, dated June 16, 2026, details the acquisition of the AdColony SDK for Android and iOS devices, its technology platform, existing integrations with in-app publishers and mediation platforms, the brand name, domain, and related goodwill.
Strategic Alignment and Growth Objectives
This acquisition is a pivotal part of Affle’s 10X growth strategy, designed to strengthen its Consumer Platform technology stack. The goal is to achieve a broader SDK reach and an extensive network of mobile publisher connections globally. Affle emphasizes that its deep verticalization strategy and expanded intellectual property portfolio will facilitate enhanced human-vs-non-human data distillation, ultimately driving premium consumer conversions through its CPCU (Cost Per Converted User) business model.
Executive Commentary
Anuj Khanna Sohum, Chairperson, MD & CEO of Affle, expressed excitement about the acquisition, stating, “The integration of AdColony is a significant step towards driving global scale for Affle’s advertisers with premium conversions powered by deeper audience intelligence across all our industry verticals. With our integrated stack, we will unlock greater ROI for our advertisers and publishers alike, and thus drive long-term value for our stakeholders.”
Bill Stone, CEO of DT, commented on the strategic decision, noting, “We made the strategic decision following our Fyber and AdColony acquisitions to consolidate around a single exchange platform… Affle is a natural partner for these AdColony assets, and this transaction creates an opportunity to deepen our commercial relationship…”
Sameer Sondhi, CEO of North America and Chief Strategic Investments Officer at Affle, added, “This acquisition reinforces Affle’s commitment to continuously scaling globally and delivering personalized recommendations across the connected consumer journeys… The acquisition further strengthens Affle’s ability to drive deeper engagement with both existing and new advertisers worldwide.”
Future Outlook
The transaction enables DT to concentrate on its core media and distribution platforms. For Affle, this acquisition, coupled with its ongoing commercial partnership with DT, is expected to deliver enhanced value for advertisers, publishers, and stakeholders worldwide. Affle Inc., a subsidiary of Affle 3i Limited, operates across Mobile, CTV, and other intelligent connected devices, leveraging AI and proprietary data for optimized targeting and user engagement.
Source: BSE
