Allied Blenders & Distillers (ABD) announces that its brands, ICONIQ White and Officer’s Choice, have achieved significant recognition in the Drinks International’s Millionaires’ Club 2026 report. ICONIQ White is named the world’s fastest-growing millionaire whisky brand for the third consecutive year, while Officer’s Choice ranks as the No. 7 spirits brand globally. Sterling Reserve also features among the top 25 millionaire whisky brands, highlighting ABD’s strong portfolio growth.
Global Accolades for ABD Brands
Allied Blenders and Distillers Limited (ABD) has once again garnered international acclaim with its flagship brands, ICONIQ White Whisky and Officer’s Choice Whisky, featuring prominently in the prestigious Drinks International’s Millionaires’ Club 2026 report. This recognition underscores ABD’s strong global presence and consistent growth in the competitive spirits market.
ICONIQ White Leads Growth Charts
For the third consecutive year, ICONIQ White Whisky has been recognized as the world’s fastest-growing millionaire whisky brand. The report highlights that ICONIQ White topped the Fastest Growing Whiskies ranking globally and emerged as the second fastest growing spirits brand across all categories worldwide. Since entering the Millionaires’ Club in 2023, ICONIQ White has more than doubled its volumes annually. The brand achieved its highest-ever monthly sales, crossing the 1 million cases milestone in a single month in May 2026, a testament to its remarkable growth trajectory which the report describes as having ‘made history’.
Officer’s Choice and Sterling Reserve Also Shine
Further strengthening ABD’s market position, its legacy brand, Officer’s Choice Whisky, has been ranked as the world’s No. 7 spirits brand overall and is now positioned as the No. 3 whisky brand globally. Additionally, Sterling Reserve Whisky has maintained its place among the world’s top 25 millionaire whisky brands. These consistent placements for the three brands over consecutive years demonstrate ABD’s scale, consistency, and growing global relevance.
Industry Recognition and Future Outlook
The Drinks International’s Millionaires’ Club report annually identifies spirits brands selling over one million liters cases per year, highlighting the highest-performing and most dynamic names in the international liquor industry. The rankings for this report are for the calendar year 2025.
Amar Sinha, Managing Director, ABD, commented on the achievements, stating, “Being recognised as the world’s fastest growing millionaire whisky brand for the third consecutive year is a significant milestone for ICONIQ White and reflects the strong consumer affinity it has built in a short span. The continued presence of Officer’s Choice and Sterling Reserve in the Millionaires’ Club further underscores the breadth and resilience of our portfolio.” He added that these recognitions reflect ABD’s focus on evolving consumer preferences, sustained brand investment, and disciplined execution, reinforcing the company’s commitment to building brands that create long-term value.
About Allied Blenders and Distillers Limited
Allied Blenders and Distillers Limited (ABD) is a leading spirits company in India with a diverse portfolio including whisky, brandy, rum, vodka, and gin. The company’s ‘millionaire’ brands include Officer’s Choice Whisky, Officer’s Choice Blue Whisky, Sterling Reserve Premium Whiskies, and ICONIQ White Whisky. ABD operates a manufacturing network comprising 40 units, including owned bottling units, a PET bottle manufacturing plant, distilleries, and non-owned manufacturing units.
Source: BSE
