United Breweries Limited has officially announced the expansion of its premium beer portfolio with the launch of Heineken® Silver in the state of Haryana. Effective May 19, 2026, the premium mild lager beer will be available across bars and retail outlets throughout the region, marking a strategic milestone in the company’s efforts to grow its premium segment presence in the Indian market.
Strategic Expansion in Haryana
United Breweries Limited (UBL) has confirmed that its popular Heineken® Silver variant is now available to consumers in Haryana. This launch, occurring on May 19, 2026, is part of a broader initiative to strengthen the brand’s footprint in India. The company aims to leverage the growing demand for international premium products by making this specific offering accessible through both retail and hospitality channels across the state.
Focus on Premium Consumer Preferences
The introduction of this product is a direct response to evolving consumer trends, characterized by a shift toward international premium mild beers. According to UBL, the product is crafted from barley, hops, and water to deliver a smooth and refreshing profile. Company leadership noted that Heineken® Silver is specifically engineered for consumers who prioritize a lighter, smoother drinking experience without sacrificing traditional beer flavors.
Commitment to Market Growth
Vikram Bahl, Chief Marketing Officer at United Breweries Limited, highlighted that this expansion is a key step in developing the premium beer category within the country. By tailoring its portfolio to meet the needs of modern social experiences, the company continues to solidify its status as the largest beer manufacturer in India. This move underscores UBL’s ongoing strategy to provide a diverse range of high-quality products to its consumer base.
Source: BSE
