HCLTech has entered into a multi-year partnership with the DP World Tour to become its Official Digital Experience Partner. The collaboration focuses on a large-scale digital transformation of the golf circuit’s global digital presence, including its website and app. By leveraging its expertise in digital engineering and data platforms, HCLTech aims to deliver a high-performance, fan-centric ecosystem. Additionally, the company will serve as an Official Marketing Partner for the tour.
Strategic Digital Transformation
As part of this multi-year engagement, HCLTech will lead the transformation of the DP World Tour’s digital ecosystem. The company will design and deliver next-generation platforms anchored by the tour’s official website and mobile application. By utilizing its expertise in digital engineering, experience design, and data platforms, HCLTech seeks to build intuitive and scalable digital touchpoints that offer seamless access to live action, storytelling, and in-depth analytics for fans globally.
Expanding Global Marketing Reach
Beyond technology implementation, HCLTech has been named an Official Marketing Partner of the tour. This role grants the company significant brand visibility, including Official Partner status at five DP World Tour tournaments per season. The collaboration will also feature substantial hospitality, on-site, and digital activations, providing HCLTech with a strategic platform to showcase its innovation and engage with diverse international audiences, with a specific focus on Europe.
Driving Innovation in Sports
This partnership reinforces HCLTech’s growing influence in the global sports sector. The company, which reported consolidated revenues of $14.7 billion for the 12 months ending March 2026, brings a wealth of experience in high-performance digital infrastructure. Executives from both organizations highlighted that the synergy between the tour’s global fan base and HCLTech’s engineering capabilities will be instrumental in delivering world-class digital experiences for spectators, players, and commercial partners alike.
Source: BSE
