Infosys has renewed and expanded its multi-year digital innovation partnership with the Madison Square Garden (MSG) family of companies. The partnership includes naming the Theater at Madison Square Garden the Infosys Theater. Infosys will continue to elevate fan engagement for the New York Knicks and New York Rangers. The company will also power new fan-facing innovations leveraging Infosys Topaz, an AI-first offering, to enhance the fan experience.
Enhanced Digital Innovation
Infosys has solidified its commitment to sports and entertainment through the renewal and expansion of its digital innovation partnership with the Madison Square Garden (MSG) family of companies. The agreement encompasses multiple properties, including the New York Knicks, New York Rangers, Madison Square Garden, and MSG Networks.
Infosys Theater at Madison Square Garden
A key highlight of the expanded partnership is the renaming of the Theater at Madison Square Garden to the Infosys Theater at Madison Square Garden. This signifies Infosys’ role as a major partner and innovator within the MSG ecosystem.
Elevating Fan Engagement
Infosys will continue its work to elevate fan engagement for the New York Knicks and New York Rangers. The collaboration will focus on creating immersive experiences and connecting fans with the brand and their favorite teams. This includes technology-driven storytelling, insights, and engagement across multiple touchpoints.
Strategic Integration
The partnership features premier branded locations within the Madison Square Garden complex. This includes the Infosys Theater at Madison Square Garden and the Infosys Suite Level on the ninth floor of The Garden, with brand integration across 18 suites.
AI-Powered Innovations
Infosys will power fan-facing innovations for the New York Knicks and the New York Rangers, leveraging Infosys Topaz, an AI-first offering. This aims to enhance the fan experience and create new ways for fans to interact with the teams and the venue.
Source: BSE
