Burger King India has launched a limited-edition menu inspired by Marvel Studios’ ‘Avengers: Doomsday’, available nationwide. The ‘Avengers: Doomsday Collection’ features themed burgers, sides, and beverages, including the ‘Doomsday Whopper’ with black glazed buns. The promotion aims to leverage the film’s popularity to attract fans and drive sales, supported by a 360-degree marketing campaign.
Burger King India Unveils Avengers: Doomsday Collection
Burger King India is rolling out a new, limited-edition menu inspired by the highly anticipated Marvel Studios film, ‘Avengers: Doomsday’. The ‘Avengers: Doomsday Collection’ is now available across all Burger King restaurants nationwide, offering a heroic twist to fan-favourite items and introducing new, themed offerings. This collaboration aims to tap into the massive fanbase of the Avengers franchise and enhance the customer experience.
Themed Menu Highlights
The collection features a range of unique items, with the ‘Doomsday Whopper’ taking centre stage. This special burger boasts striking, premium black glazed buns, crafted using plant-derived natural food colours, and is infused with a bold, spicy garlic flavour. Alongside the Doomsday Whopper, the menu includes other ‘Doomsday Whoppers’ such as the ‘Extra Crunch Veg’ and ‘Flame-Grilled Chicken’ variants. Premium burger options like the ‘Loki Molten Cheese Burger’, ‘Cyclops Soft Paneer Burger’, and ‘Magneto Crunchy Chicken Burger’ are also part of the offering. Sides include ‘Shuri Vibranium Fries’, ‘Falcon Fearless Chicken Wings’, ‘Magneto Boneless Chicken’, and ‘Thor Thunder Nuggets’, complemented by a ‘Fantastic Fizz’ beverage.
Extended Experience Beyond Food
The ‘Avengers: Doomsday Collection’ extends beyond just the food. Customers will receive special edition packaging, including ‘Avengers: Doomsday’-themed burger boxes and a Doctor Doom-inspired crown with their orders, creating a collectible moment. Select meals also come with exciting Marvel-themed merchandise, with phased launches of collectibles, starting with a limited-edition tumbler. Burger King has also introduced a pre-booking window on the Burger King App for a special ‘Limited-Edition Doomsday Meal’ bundled with a collectable tumbler.
Marketing and Availability
Mr. Kapil Grover, Chief Marketing Officer, Burger King India, expressed excitement about bringing the fandom experience to guests, stating, “We have created an experience that goes well beyond the meal.” The menu launch is backed by a comprehensive 360-degree marketing campaign, including digital promotions, in-restaurant activations, out-of-home advertising, and influencer partnerships designed to engage both food enthusiasts and Marvel fans. The ‘Avengers: Doomsday Collection’ is available for dine-in, takeaway, and home delivery through the BK App and leading food delivery platforms across India.
The film ‘Avengers: Doomsday’ is slated for a theatrical release on December 17, 2026.
Source: BSE
