Thomas Cook (India) Limited announced that its wholly-owned subsidiary, Sterling Holiday Resorts Limited, has opened its 80th resort in India. The new property, Sterling Naman Bastar, located in Jagdalpur, Chhattisgarh, marks Sterling’s entry into the region. This expansion is part of Sterling’s strategy to develop and promote lesser-known tourist destinations.
Sterling Holiday Resorts Expands Footprint with 80th Property
Thomas Cook (India) Limited announced today the opening of Sterling Naman Bastar, Jagdalpur, marking a significant milestone as it becomes the 80th resort in Sterling Holiday Resorts Limited’s India portfolio. This launch signifies Sterling’s strategic expansion into Chhattisgarh, aiming to bring lesser-known destinations like Bastar into the mainstream travel circuit.
Bastar: A New Tourism Frontier
The new resort is strategically located on Chitrakote Road, serving as a comfortable gateway to explore Jagdalpur and the wider Bastar region. The property spans approximately 3.21 acres and features 45 rooms across five categories, including garden-facing rooms, suites, and a private pool villa. It is designed to offer guests an immersive experience of Bastar’s natural beauty and rich cultural heritage, including waterfalls, forests, limestone caves, tribal markets, and Dhokra craftsmanship.
Strategic Expansion and Guest Experience
Mr. Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts, stated that Bastar is a destination waiting to be discovered, offering a unique combination of natural landscapes, vibrant culture, and rich cuisine. The resort aims to be a platform for travelers to comfortably discover and engage with the destination. Sterling Naman Bastar includes amenities such as an indoor swimming pool, spa, and dining options like the multi-cuisine vegetarian restaurant ‘Amravan’ and the café ‘Little Bites’.
Contribution to Brand Growth
This expansion is a key part of Sterling’s broader destination-led growth strategy. The company focuses on connecting emerging destinations into regional travel circuits and establishing a credible hospitality base. As a 100% independently managed subsidiary of Thomas Cook (India) Limited, Sterling continues to enhance its network and introduce more travelers to compelling Indian destinations.
Source: BSE
