Firstsource Solutions Limited has announced a strategic partnership with Cresta, a leading AI platform for customer experience. This collaboration aims to deliver an integrated AI technology solution, combining Cresta’s AI capabilities with Firstsource’s domain expertise and integration services. The partnership will enable enterprises to deploy, scale, and optimize AI-powered customer interactions more effectively, driving enhanced customer experiences.
Strategic Partnership Announced
Firstsource Solutions Limited, a global intelligence partner and an RP-Sanjiv Goenka Group company, has entered into a strategic partnership with Cresta, a prominent customer experience AI platform. This collaboration, announced on August 11, 2026, is designed to accelerate AI-powered customer experience transformation for enterprises globally.
Integrated AI Solution for CX
The partnership will integrate Cresta’s unified AI platform, which offers advanced AI agents and conversation intelligence, with Firstsource’s domain-driven systems integration, outcome measurement frameworks, and operational expertise. This combined offering aims to enable companies to deploy, measure, and continuously optimize AI solutions at production speed with built-in accountability. Firstsource has also established a dedicated AI Center of Excellence to support these deployments.
Benefits and Market Reach
Ashish Chawla, Head, CX and Consulting at Firstsource, highlighted that the partnership focuses on co-engineering a production-ready AI solution. Alex Cramer, Chief Revenue Officer of Cresta, stated that the collaboration will provide both the AI platform and the implementation strategy needed to enhance customer interactions. The partnership is expected to benefit enterprises in the US, UK, Australia, and the Middle East.
Source: BSE
