PNG Jewellers has officially rebranded its lightweight diamond jewellery line, Litestyle, to YOOU. This move aims to better resonate with modern women by focusing on individuality and self-expression through everyday luxury. The brand plans significant expansion, targeting 100 new stores by 2030, and offers designs in 9K, 14K, 18K, and 22K gold.
PNG Jewellers Unveils YOOU Brand
PNG Jewellers announced today the rebranding of its lightweight diamond jewellery brand, previously known as Litestyle, to YOOU. This strategic rebranding signifies a renewed focus on creating jewellery that celebrates individuality, confidence, and self-expression for today’s modern women. The brand aims to redefine lightweight diamond jewellery by emphasizing everyday luxury and personal style.
Brand Philosophy and Expansion Plans
Rooted in PNG Jewellers’ legacy of trust and craftsmanship since 1832, YOOU is designed to be an extension of a woman’s personality and everyday life, moving beyond traditional occasion-based wear. The brand specializes in lightweight diamond jewellery across 9K, 14K, 18K, and 22K gold, offering versatile designs for contemporary lifestyles. Currently, YOOU boasts 13 exclusive outlets and shop-in-shops across five states. The company has ambitious expansion plans, targeting the opening of 100 new stores (both SIS and EBO formats) by 2030, aiming to become India’s preferred destination for lightweight diamond jewellery.
Voices from the Brand
Sara Tendulkar, Brand Ambassador for YOOU, expressed her enthusiasm, stating, “Jewellery today is about expressing who you are rather than waiting for a special occasion. What I love about YOOU is that it encourages women to celebrate themselves every single day through designs that are contemporary, effortless and deeply personal.”
Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, added, “With YOOU, we are taking that journey forward by creating a brand that speaks directly to today’s woman and her aspirations. Every design has been created to complement her everyday life while carrying forward PNG Jewellers’ enduring promise of trust, purity and craftsmanship.”
About YOOU and PNG Jewellers
YOOU by PNG Jewellers is a lightweight diamond jewellery brand crafted for young jewellery lovers. It blends effortless design, everyday wearability, and timeless craftsmanship, championing individuality and confidence. PNG Jewellers, with over 194 years of experience, is a highly reputed jeweller known for creativity and trusted service worldwide.
Source: BSE
