Zee Entertainment Enterprises Limited has appointed Sandeep Mehrotra as the Chief Operating Officer for Advertisement Revenue, effective February 3, 2026. Mehrotra will focus on maximizing advertisement revenue by leveraging the convergence between linear and digital platforms. The appointment aims to strengthen the company’s monetization potential and growth trajectory.
Leadership Team Strengthened
Zee Entertainment Enterprises Ltd. (‘Z’) has announced the appointment of Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue. This appointment, effective February 3, 2026, is aimed at fortifying the company’s leadership team.
Responsibilities and Focus
In his new role, Sandeep Mehrotra will be responsible for maximizing the advertisement revenue generation capabilities of the company. This will involve leveraging the convergence between the linear and digital business segments. He will be based in Mumbai and will report to the Chief Executive Officer, Punit Goenka.
Executive Commentary
Punit Goenka, CEO of Zee Entertainment Enterprises Ltd., stated that the evolving entertainment landscape demands sharper monetization strategies. He expressed his pleasure in welcoming Sandeep Mehrotra, citing his deep understanding of the advertiser ecosystem as a key asset for driving sustainable growth.
Mehrotra’s Vision
Sandeep Mehrotra commented that he is pleased to join Zee at a pertinent time and aims to contribute to building a robust monetization engine. He looks forward to leveraging Zee’s presence across linear and digital segments to shape an integrated advertisement revenue ecosystem.
Laxmi Shetty’s Role
Laxmi Shetty will continue to lead the advertisement revenue vertical as Head- Advertisement Revenue, Broadcast & Digital, with a focus on boosting advertisement revenue under Sandeep’s guidance.
About Sandeep Mehrotra
Sandeep Mehrotra brings over 31 years of experience driving revenue and enterprise growth. He has transformed sales models into client-centric engines and has held the position of Head of Advertisement Sales at Culver Max Entertainment Pvt. Ltd. previously.
Source: BSE
