Ventive Hospitality announces a temporary cessation of operations for Aloft Whitefield Hotel, a subsidiary of Urbanedge Hotels, for approximately 12 months. This pause enables comprehensive renovations aimed at upgrading facilities, enhancing service offerings, and aligning the property with premium hospitality standards like AC Hotels by Marriott. The initiative is expected to enrich guest experiences and bolster the hotel’s market position without significantly impacting overall operations.
Whitefield Hotel Renovation
Aloft Whitefield Hotel, a subsidiary of Urbanedge Hotels, is temporarily ceasing operations for around 12 months. This cessation, effective February 2, 2026, is to facilitate extensive renovations and upgrades to the property.
Renovation and Brand Alignment
The renovations will focus on upgrading existing facilities and enhancing service offerings to align the hotel with premium hospitality standards. The goal is to bring the hotel up to the standards of a premium brand such as AC Hotels by Marriott and introduce the AC Hotels brand to India. This includes potential additions to the number of keys, phased adjustments to operations, and resource allocation.
Financial Impact and Future Outlook
The temporary cessation pertains only to operational activities and is not expected to have any material impact on the operations or financial position of the Company. In the last financial year, the Urbanedge Hotel’s total income was INR 27.09 Crores and its net worth was INR 13.99 Crores. The percentage of total income attributable to this operation is approximately 1.62%. The aim of this strategic transformation is to improve the overall guest experience and strengthen long-term competitiveness within the upscale market.
Source: BSE
