United Breweries Limited (UBL) announced the launch of ‘Kingfisher Smooth Strong Premium Beer’ in Maharashtra, effective March 31, 2026. This strategic addition expands the Kingfisher mainstream strong beer portfolio, targeting a smoother, more approachable experience for consumers. The product, which uses imported hops and has no added sugar, is priced competitively across various formats in leading retail outlets.
United Breweries Expands Mainstream Strong Beer Portfolio
United Breweries Limited (UBL), part of the HEINEKEN Company, has announced the launch of a new product variant, ‘Kingfisher Smooth Strong Premium Beer’, within the state of Maharashtra, effective March 31, 2026. This move is described as a strategic addition designed to strengthen the brand’s presence in the mainstream strong beer segment, gearing up for the peak consumption period.
Product Details and Consumer Appeal
Kingfisher Smooth is developed for consumers seeking a beer experience that balances taste and strength with a smoother profile. Key features include:
- Category: Strong Beer
- Profile: Balanced, clean, and smooth finish.
- Ingredients: Brewed using imported hops, with no added sugar.
- Market Focus: The current launch is focused exclusively on catering to the domestic market.
Vikram Bahl, Chief Marketing Officer at UBL, stated that the company is responding to a clear consumer shift towards beers offering a unique blend of taste and strength, suitable for relaxed social occasions.
Availability and Pricing in Maharashtra
The launch follows an encouraging early consumer response in Rajasthan and Karnataka. Kingfisher Smooth is now available in Mumbai and Pune, with a full rollout across Maharashtra planned from April.
The pricing structure for the new variant across different formats is as follows:
- 330 ml bottle: INR 125
- 330 ml can: INR 120
- 500 ml can: INR 155
- 650 ml bottle: INR 200
About United Breweries Limited
UBL is headquartered in Bengaluru and stands as the largest beer manufacturer in India under the HEINEKEN Company umbrella. Its extensive portfolio includes major brands such as Kingfisher Strong, Kingfisher Premium, Heineken® Original, Heineken® 0.0, and various non-alcoholic beverages.
Source: BSE
