United Breweries Limited (UBL) announces the relaunch of Kalyani Black Label Strong in West Bengal, effective September 23, 2025. This beer, named after UBL’s first brewery, will be available at INR 140 per 650ml bottle. The relaunch aims to connect with both long-time fans and new beer drinkers, reinvigorating the strong beer category in the state.
Iconic Beer Returns
United Breweries Limited (UBL) is set to relaunch Kalyani Black Label Strong in West Bengal. This brand, deeply rooted in the state’s beer culture, is making a comeback with a strategic focus on both legacy and new consumers.
Relaunch Details
Effective September 23, 2025, Kalyani Black Label Strong will be available across leading outlets in West Bengal. The product is categorized as a strong mainstream beer and will be sold at an attractive price point of INR 140 per 650ml bottle.
Strategic Objectives
The relaunch aims to celebrate the brand’s legacy and welcome a new generation of beer drinkers. The accessible price point is expected to drive wider adoption and growth for the category in West Bengal. The primary focus will be on catering to the domestic market.
Source: BSE
