United Breweries Limited has launched Kingfisher Smooth, a new mainstream beer innovation in Rajasthan. Designed for younger consumers, it offers a strong and smooth drinking experience. Brewed with imported hops and containing no added sugar, it provides a balanced taste. Priced at INR 100 for a 330 ml bottle, INR 145 for a 500 ml can, and INR 185 for a 650 ml bottle.
Kingfisher Smooth Unveiled
United Breweries Limited (UBL) has announced the launch of Kingfisher Smooth, a new addition to the Kingfisher portfolio, specifically targeted at the mainstream strong beer segment in India. The launch took place on January 07, 2026. It promises a unique drinking experience for consumers who prefer strong beers.
Product Details and Availability
Kingfisher Smooth is currently available in Rajasthan, described as one of India’s largest strong beer consuming states. The beverage is crafted using imported hops and contains no added sugar, which provides a balanced taste while retaining its strength. The product aims to offer a more approachable drinking experience.
Pricing and Packaging
Kingfisher Smooth will be available at leading retail outlets across Rajasthan with the following prices:
Executive Commentary
Vivek Gupta, Chief Executive Officer, United Breweries Limited, stated that Kingfisher Smooth represents a first-ever, game-changing innovation in the mainstream strong beer segment. He emphasized that the product is designed for next-generation consumers, reflecting the company’s commitment to innovation.
Vikram Bahl, Chief Marketing Officer, United Breweries Limited, added that Kingfisher Smooth delivers a more balanced strong beer experience aligned with contemporary consumption occasions, backed by extensive consumer testing.
Source: BSE
