TVS Motor Company has announced that The Norton Motorcycle Co. Ltd, UK, a step-down wholly owned subsidiary, has incorporated a new entity named Norton USA LLC in Delaware, USA. Norton USA will operate as a wholly owned subsidiary to facilitate the sale, distribution, and marketing of Norton UK products within the United States. The incorporation was effective as of November 6, 2025.
Norton USA Launch
TVS Motor Company has expanded its global footprint with the incorporation of Norton USA LLC (“Norton USA”), a wholly owned subsidiary under The Norton Motorcycle Co. Ltd, UK (“Norton UK”). This strategic move aims to strengthen the presence and distribution of Norton products in the North American market.
Subsidiary Details
Norton USA was officially incorporated on November 6, 2025. It will function as a crucial arm for Norton UK, focusing on the sale, distribution, and marketing activities specifically tailored for the US market.
Strategic Rationale
The establishment of Norton USA underscores TVS Motor Company’s commitment to growing the Norton brand globally. By having a dedicated subsidiary in the United States, the company aims to improve market penetration and better serve its customer base in this region.
Source: BSE
